Launch an airline, and make it the most talked about in town.
British consumers pick a destination and try to find a cheap deal. Price and destination, price and destination, price and destination. They have a set of established favourites. Easyjet, Ryanair, bmibaby get mentioned in the same breath and stay there. A series of sustained campaigns and ongoing communications over eight years, have taken Jet2.com from one aircraft, one base, five destinations and 7,000 passengers to eight bases, 50 destinations, SIX MILLION PASSENGERS and top of the page Google status for the terms that matter.