I have an amazing product that creates lasting curls for hair, but I need help getting it to market.
We set about understanding our two audiences – salon owners and hair proud women at home. We looked at the market. Saturated, but full of the same smiley models the same look and feel. Wallpaper. We spotted an opportunity to do something different. Take a revolutionary product and do it justice. By creating a brand first. Something that would be a platform for multiple product launches. Something that would be all about bringing hair to life. Welcome to Doll. We’ve created a brand and sub brand – TwiddleStic – from scratch. Helped develop the product itself. Created a world around Doll that is compelling and engaging and brought to life by real life Dolls. Launched in the US to huge acclaim at Orlando Premiere Beauty show, US distribution secured and the UK and the rest of the world is next. It’s not a fairytale…